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Social Media for B2B: Is It Making More Sense?
This month we worked on providing you some much-needed information about how social media and the B2B world fit so well together. We wrote an entire ebook on the subject, in fact, in hopes that you’d...
View ArticleSocial Media for B2B: A Beginner’s Guide
Social media has seemed out of reach for many B2B organizations but that just isn’t true. Social media for B2B organizations can be used to increase awareness, capture customer feedback, generate...
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How to Create and Act on a B2B Social Media Strategy
Implementing and executing a social media strategy for your business-to-business (B2B) organization, large or small, is not a simple task. Even the largest brands have struggles. So Dreamforce 2012...
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4 Social Media Lead Generation Ideas for B2B
On February 21, Lauren Vaccarello, Senior Director of Digital at Salesforce.com, will host a webinar titled, “How to Generate Leads for B2B with Online Media.” The webinar will show how search...
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3 Reasons to Add Podcasts to Your Social Media Strategy
Podcasting can be a good addition to your brand’s social media and content marketing strategy. A great podcast example is Marketing Over Coffee, a weekly podcast covering all things marketing including...
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